| a. Studies (e.g., to analyze air service needs) |
| b. Marketing directed towards airlines to add new service or expand existing service |
| c. Marketing directed to the general public to advertise new or expanded service |
| d. Travel banks (e.g., pre-paid travel dollars committed by local businesses or government entities) |
| e. Revenue guarantee (e.g., guarantee of a specific level of revenue to an airline for a service provided) |
| f. Subsidy (e.g., predetermined compensation for air or ground service |
| g. Reduced airport fees/start up costs (e.g., reduced or waived landing fees, airport providing ground service operations) |
| h. Personnel (e.g., adding a new position such as a program director, marketing director, or adding staff to existing positions) |
| i. Other |