Q13. If you had to choose a new auditor of record, how important would each of the following auditor characteristics be to your decision?: |
a. Audit Fees |
| Size of Company |
Question Choices |
Estimated Percentage |
95 Percent Confidence Interval |
|---|---|---|---|
| All respondents | Very great or great importance | 64.9 | 60.3-69.5 |
| Large | Very great or great importance | 56.3 | 45.0-67.5 |
| Midsize | Very great or great importance | 59.0 | 52.2-65.9 |
| Small | Very great or great importance | 75.2 | 66.7-82.5 |
| All respondents | Moderate to little importance | 34.0 | 29.4-38.5 |
| Large | Moderate to little importance | 43.7 | 32.5-55.0 |
| Midsize | Moderate to little importance | 39.9 | 33.0-46.7 |
| Small | Moderate to little importance | 23.2 | 16.1-31.6 |
| All respondents | Don't know | 0.0 | 0.0-0.7 |
| Large | Don't know | 0.0 | 0.0-3.0 |
| Midsize | Don't know | 0.0 | 0.0-1.6 |
| Small | Don't know | 0.0 | 0.0-2.4 |
| All respondents | Item Nonresponse | 1.1 | 0.3-2.8 |
| Large | Item Nonresponse | 0.0 | 0.0-3.0 |
| Midsize | Item Nonresponse | 1.1 | 0.1-3.9 |
| Small | Item Nonresponse | 1.6 | 0.2-5.7 |