Q13. If you had to choose a new auditor of record, how important would each of the following auditor characteristics be to your decision?: |
b. Geographic presence |
| Size of Company |
Question Choices |
Estimated Percentage |
95 Percent Confidence Interval |
|---|---|---|---|
| All respondents | Very great or great importance | 62.3 | 57.5-67.0 |
| Large | Very great or great importance | 74.7 | 63.3-84.0 |
| Midsize | Very great or great importance | 63.9 | 57.2-70.5 |
| Small | Very great or great importance | 56.0 | 47.7-64.3 |
| All respondents | Moderate to little importance | 36.3 | 31.6-41.0 |
| Large | Moderate to little importance | 25.1 | 15.8-36.5 |
| Midsize | Moderate to little importance | 34.5 | 27.9-41.1 |
| Small | Moderate to little importance | 42.4 | 34.1-50.7 |
| All respondents | Don't know | 0.0 | 0.0-0.7 |
| Large | Don't know | 0.0 | 0.0-3.0 |
| Midsize | Don't know | 0.0 | 0.0-1.6 |
| Small | Don't know | 0.0 | 0.0-2.4 |
| All respondents | Item Nonresponse | 1.4 | 0.5-3.2 |
| Large | Item Nonresponse | 0.2 | 0.0-5.6 |
| Midsize | Item Nonresponse | 1.6 | 0.3-4.7 |
| Small | Item Nonresponse | 1.6 | 0.2-5.7 |