Q13. If you had to choose a new auditor of record, how important would each of the following auditor characteristics be to your decision?:
c. Technical capability with accounting principles and auditing standards

Size of
Company
Question
Choices
Estimated
Percentage
95 Percent
Confidence Interval
All respondents Very great or great importance 94.9 92.2-96.9
Large Very great or great importance 96.8 89.3-99.5
Midsize Very great or great importance 96.7 93.0-98.8
Small Very great or great importance 92.0 85.8-96.1
All respondents Moderate to little importance 4.3 2.5-6.8
Large Moderate to little importance 3.2 0.5-10.7
Midsize Moderate to little importance 2.2 0.6-5.5
Small Moderate to little importance 7.2 3.3-13.2
All respondents Don't know 0.0 0.0-0.7
Large Don't know 0.0 0.0-3.0
Midsize Don't know 0.0 0.0-1.6
Small Don't know 0.0 0.0-2.4
All respondents Item Nonresponse 0.8 0.2-2.4
Large Item Nonresponse 0.0 0.0-3.0
Midsize Item Nonresponse 1.1 0.1-3.9
Small Item Nonresponse 0.8 0.0-4.4