Q13. If you had to choose a new auditor of record, how important would each of the following auditor characteristics be to your decision?: |
d. Industry specialization or expertise |
| Size of Company |
Question Choices |
Estimated Percentage |
95 Percent Confidence Interval |
|---|---|---|---|
| All respondents | Very great or great importance | 69.3 | 64.7-73.8 |
| Large | Very great or great importance | 72.1 | 60.4-81.9 |
| Midsize | Very great or great importance | 75.9 | 70.0-81.9 |
| Small | Very great or great importance | 60.0 | 51.7-68.2 |
| All respondents | Moderate to little importance | 29.6 | 25.1-34.1 |
| Large | Moderate to little importance | 27.9 | 18.1-39.6 |
| Midsize | Moderate to little importance | 23.0 | 17.1-28.8 |
| Small | Moderate to little importance | 38.4 | 30.2-46.6 |
| All respondents | Don't know | 0.0 | 0.0-0.7 |
| Large | Don't know | 0.0 | 0.0-3.0 |
| Midsize | Don't know | 0.0 | 0.0-1.6 |
| Small | Don't know | 0.0 | 0.0-2.4 |
| All respondents | Item Nonresponse | 1.1 | 0.3-2.8 |
| Large | Item Nonresponse | 0.0 | 0.0-3.0 |
| Midsize | Item Nonresponse | 1.1 | 0.1-3.9 |
| Small | Item Nonresponse | 1.6 | 0.2-5.7 |