Q13. If you had to choose a new auditor of record, how important would each of the following auditor characteristics be to your decision?:
f. Proximity to the company's headquarters

Size of
Company
Question
Choices
Estimated
Percentage
95 Percent
Confidence Interval
All respondents Very great or great importance 32.0 27.4-36.6
Large Very great or great importance 29.0 19.1-40.6
Midsize Very great or great importance 32.2 25.7-38.7
Small Very great or great importance 32.8 24.9-40.7
All respondents Moderate to little importance 66.6 61.9-71.2
Large Moderate to little importance 70.8 59.2-80.7
Midsize Moderate to little importance 66.1 59.5-72.7
Small Moderate to little importance 65.6 57.6-73.6
All respondents Don't know 0.3 0.0-1.4
Large Don't know 0.0 0.0-3.0
Midsize Don't know 0.6 0.0-3.0
Small Don't know 0.0 0.0-2.4
All respondents Item Nonresponse 1.2 0.4-2.8
Large Item Nonresponse 0.2 0.0-5.6
Midsize Item Nonresponse 1.1 0.1-3.9
Small Item Nonresponse 1.6 0.2-5.7