Q13. If you had to choose a new auditor of record, how important would each of the following auditor characteristics be to your decision?: |
f. Proximity to the company's headquarters |
| Size of Company |
Question Choices |
Estimated Percentage |
95 Percent Confidence Interval |
|---|---|---|---|
| All respondents | Very great or great importance | 32.0 | 27.4-36.6 |
| Large | Very great or great importance | 29.0 | 19.1-40.6 |
| Midsize | Very great or great importance | 32.2 | 25.7-38.7 |
| Small | Very great or great importance | 32.8 | 24.9-40.7 |
| All respondents | Moderate to little importance | 66.6 | 61.9-71.2 |
| Large | Moderate to little importance | 70.8 | 59.2-80.7 |
| Midsize | Moderate to little importance | 66.1 | 59.5-72.7 |
| Small | Moderate to little importance | 65.6 | 57.6-73.6 |
| All respondents | Don't know | 0.3 | 0.0-1.4 |
| Large | Don't know | 0.0 | 0.0-3.0 |
| Midsize | Don't know | 0.6 | 0.0-3.0 |
| Small | Don't know | 0.0 | 0.0-2.4 |
| All respondents | Item Nonresponse | 1.2 | 0.4-2.8 |
| Large | Item Nonresponse | 0.2 | 0.0-5.6 |
| Midsize | Item Nonresponse | 1.1 | 0.1-3.9 |
| Small | Item Nonresponse | 1.6 | 0.2-5.7 |