Q13. If you had to choose a new auditor of record, how important would each of the following auditor characteristics be to your decision?:
j. Expectations or requirements of shareholders, banks, lenders, or underwriters

Size of
Company
Question
Choices
Estimated
Percentage
95 Percent
Confidence Interval
All respondents Very great or great importance 54.4 49.5-59.2
Large Very great or great importance 52.7 41.4-64.1
Midsize Very great or great importance 54.1 47.2-61.1
Small Very great or great importance 55.2 46.9-63.6
All respondents Moderate to little importance 44.5 39.7-49.4
Large Moderate to little importance 47.3 35.9-58.7
Midsize Moderate to little importance 44.2 37.3-51.2
Small Moderate to little importance 44.0 35.7-52.3
All respondents Don't know 0.3 0.0-1.4
Large Don't know 0.0 0.0-3.0
Midsize Don't know 0.5 0.0-3.0
Small Don't know 0.0 0.0-2.4
All respondents Item Nonresponse 0.8 0.2-2.4
Large Item Nonresponse 0.0 0.0-3.0
Midsize Item Nonresponse 1.1 0.1-3.9
Small Item Nonresponse 0.8 0.0-4.4