Q15. For those categories of accounting firms that you would not consider, how important are the following auditor characteristics in explaining why?: |
a. Audit Fees |
| Size of Company |
Question Choices |
Estimated Percentage |
95 Percent Confidence Interval |
|---|---|---|---|
| All respondents | Very great or great importance | 20.0 | 15.8-24.3 |
| Large | Very great or great importance | 6.7 | 2.1-15.3 |
| Midsize | Very great or great importance | 8.4 | 4.6-13.9 |
| Small | Very great or great importance | 45.3 | 35.0-55.5 |
| All respondents | Moderate to little importance | 63.5 | 58.5-68.4 |
| Large | Moderate to little importance | 85.1 | 75.1-92.2 |
| Midsize | Moderate to little importance | 75.5 | 69.2-81.9 |
| Small | Moderate to little importance | 33.3 | 23.7-42.9 |
| All respondents | Don't know | 1.9 | 0.7-4.0 |
| Large | Don't know | 4.9 | 1.1-13.0 |
| Midsize | Don't know | 0.6 | 0.0-3.5 |
| Small | Don't know | 2.4 | 0.3-8.3 |
| All respondents | Item Nonresponse | 14.6 | 10.9-18.9 |
| Large | Item Nonresponse | 3.4 | 0.8-9.1 |
| Midsize | Item Nonresponse | 15.5 | 10.2-22.1 |
| Small | Item Nonresponse | 19.1 | 11.3-29.1 |