Q15. For those categories of accounting firms that you would not consider, how important are the following auditor characteristics in explaining why?: |
b. Geographic presence |
| Size of Company |
Question Choices |
Estimated Percentage |
95 Percent Confidence Interval |
|---|---|---|---|
| All respondents | Very great or great importance | 39.0 | 33.8-44.2 |
| Large | Very great or great importance | 66.4 | 55.8-77.1 |
| Midsize | Very great or great importance | 35.9 | 28.6-43.1 |
| Small | Very great or great importance | 29.7 | 20.4-39.1 |
| All respondents | Moderate to little importance | 45.2 | 39.8-50.5 |
| Large | Moderate to little importance | 29.0 | 19.1-40.6 |
| Midsize | Moderate to little importance | 47.4 | 39.9-54.9 |
| Small | Moderate to little importance | 50.0 | 39.8-60.3 |
| All respondents | Don't know | 1.3 | 0.4-3.2 |
| Large | Don't know | 1.6 | 0.1-8.2 |
| Midsize | Don't know | 1.3 | 0.2-4.5 |
| Small | Don't know | 1.2 | 0.0-6.5 |
| All respondents | Item Nonresponse | 14.5 | 10.9-18.9 |
| Large | Item Nonresponse | 2.9 | 0.6-8.5 |
| Midsize | Item Nonresponse | 15.5 | 10.2-22.1 |
| Small | Item Nonresponse | 19.0 | 11.3-29.1 |