Q15. For those categories of accounting firms that you would not consider, how important are the following auditor characteristics in explaining why?:
f. Proximity to the company'sheadquarters

Size of
Company
Question
Choices
Estimated
Percentage
95 Percent
Confidence Interval
All respondents Very great or great importance 19.3 15.0-23.6
Large Very great or great importance 11.7 5.6-20.8
Midsize Very great or great importance 20.5 14.5-27.7
Small Very great or great importance 21.4 13.2-31.7
All respondents Moderate to little importance 65.0 59.9-70.2
Large Moderate to little importance 78.7 68.0-87.1
Midsize Moderate to little importance 64.0 56.8-71.2
Small Moderate to little importance 59.6 49.5-69.6
All respondents Don't know 1.6 0.5-3.5
Large Don't know 5.1 1.3-13.1
Midsize Don't know 0.6 0.0-3.5
Small Don't know 1.2 0.0-6.5
All respondents Item Nonresponse 14.1 10.5-18.4
Large Item Nonresponse 4.5 1.3-11.0
Midsize Item Nonresponse 14.8 9.7-21.4
Small Item Nonresponse 17.9 10.4-27.7