Q15. For those categories of accounting firms that you would not consider, how important are the following auditor characteristics in explaining why?:
g. Ability to handle size and complexity of company operations

Size of
Company
Question
Choices
Estimated
Percentage
95 Percent
Confidence Interval
All respondents Very great or great importance 69.4 64.6-74.3
Large Very great or great importance 92.4 84.2-97.2
Midsize Very great or great importance 78.8 71.5-84.9
Small Very great or great importance 42.8 32.7-53.0
All respondents Moderate to little importance 15.9 12.1-20.3
Large Moderate to little importance 1.6 0.1-8.2
Midsize Moderate to little importance 6.4 3.1-11.5
Small Moderate to little importance 38.1 28.1-48.1
All respondents Don't know 1.0 0.2-2.8
Large Don't know 1.6 0.1-8.2
Midsize Don't know 0.6 0.0-3.5
Small Don't know 1.2 0.0-6.5
All respondents Item Nonresponse 13.7 10.2-18.0
Large Item Nonresponse 4.3 1.2-10.9
Midsize Item Nonresponse 14.2 9.1-20.7
Small Item Nonresponse 17.9 10.4-27.7