Q15. For those categories of accounting firms that you would not consider, how important are the following auditor characteristics in explaining why?:
k. Other

Size of
Company
Question
Choices
Estimated
Percentage
95 Percent
Confidence Interval
All respondents Very great or great importance 1.7 0.6-3.9
Large Very great or great importance 1.8 0.1-7.9
Midsize Very great or great importance 1.3 0.2-4.6
Small Very great or great importance 2.4 0.3-8.4
All respondents Moderate to little importance 4.0 2.1-6.9
Large Moderate to little importance 0.2 0.0-5.6
Midsize Moderate to little importance 3.2 1.1-7.4
Small Moderate to little importance 7.1 2.7-14.9
All respondents Don't know 8.6 5.8-12.1
Large Don't know 8.8 3.4-17.7
Midsize Don't know 10.9 6.5-16.9
Small Don't know 4.8 1.3-11.8
All respondents Item Nonresponse 85.7 81.4-89.3
Large Item Nonresponse 89.2 79.9-95.2
Midsize Item Nonresponse 84.6 77.9-89.9
Small Item Nonresponse 85.7 76.4-92.4