Q19. For those categories of accounting firms which you would not consider for NON-audit services, how important are the following accounting firm characteristics in explaining why?:
a. Geographic presence

Size of
Company
Question
Choices
Estimated
Percentage
95 Percent
Confidence Interval
All respondents Very great or great importance 16.3 9.3-25.7
Large Very great or great importance 25.8 11.5-45.3
Midsize Very great or great importance 17.6 6.7-34.5
Small Very great or great importance 5.5 0.1-27.3
All respondents Moderate to little importance 16.1 9.0-25.8
Large Moderate to little importance 19.1 6.8-38.5
Midsize Moderate to little importance 17.5 6.7-34.4
Small Moderate to little importance 11.1 1.4-34.7
All respondents Don't know 1.1 0.0-6.2
Large Don't know 4.3 0.2-20.7
Midsize Don't know 0.0 0.0-8.4
Small Don't know 0.0 0.0-15.3
All respondents Item Nonresponse 66.5 56.5-76.5
Large Item Nonresponse 50.7 31.2-70.1
Midsize Item Nonresponse 64.8 46.6-80.4
Small Item Nonresponse 83.4 58.6-96.4