Q19b. For those categories of accounting firms which you would not consider for NON-audit services, how important are the following accounting firm characteristics in explaining why?:
b. Technical capability with accounting principles and auditing standards

Size of
Company
Question
Choices
Estimated
Percentage
95 Percent
Confidence Interval
All respondents Very great or great importance 30.4 20.6-40.2
Large Very great or great importance 31.9 16.0-51.7
Midsize Very great or great importance 38.1 22.1-56.4
Small Very great or great importance 16.6 3.6-41.4
All respondents Moderate to little importance 3.4 0.7-9.6
Large Moderate to little importance 13.0 3.1-32.2
Midsize Moderate to little importance 0.0 0.0-8.4
Small Moderate to little importance 0.0 0.0-15.3
All respondents Don't know 1.1 0.0-6.2
Large Don't know 4.3 0.2-20.7
Midsize Don't know 0.0 0.0-8.4
Small Don't know 0.0 0.0-15.3
All respondents Item Nonresponse 65.1 55.0-75.3
Large Item Nonresponse 50.7 31.2-70.1
Midsize Item Nonresponse 61.9 43.7-77.9
Small Item Nonresponse 83.4 58.6-96.4