Q19c. For those categories of accounting firms which you would not consider for NON-audit services, how important are the following accounting firm characteristics in explaining why?: |
c. Industry specialization or expertise |
| Size of Company |
Question Choices |
Estimated Percentage |
95 Percent Confidence Interval |
|---|---|---|---|
| All respondents | Very great or great importance | 30.1 | 20.3-39.9 |
| Large | Very great or great importance | 30.7 | 15.0-50.6 |
| Midsize | Very great or great importance | 38.1 | 22.1-56.4 |
| Small | Very great or great importance | 16.6 | 3.6-41.4 |
| All respondents | Moderate to little importance | 3.7 | 0.8-10.0 |
| Large | Moderate to little importance | 14.2 | 3.9-32.8 |
| Midsize | Moderate to little importance | 0.0 | 0.0-8.4 |
| Small | Moderate to little importance | 0.0 | 0.0-15.3 |
| All respondents | Don't know | 1.1 | 0.0-6.2 |
| Large | Don't know | 4.3 | 0.2-20.7 |
| Midsize | Don't know | 0.0 | 0.0-8.4 |
| Small | Don't know | 0.0 | 0.0-15.3 |
| All respondents | Item Nonresponse | 65.1 | 55.0-75.3 |
| Large | Item Nonresponse | 50.7 | 31.2-70.1 |
| Midsize | Item Nonresponse | 61.9 | 43.7-77.9 |
| Small | Item Nonresponse | 83.4 | 58.6-96.4 |