Q19d. For those categories of accounting firms which you would not consider for NON-audit services, how important are the following accounting firm characteristics in explaining why?: |
d. Reputation or name recognition |
| Size of Company |
Question Choices |
Estimated Percentage |
95 Percent Confidence Interval |
|---|---|---|---|
| All respondents | Very great or great importance | 22.3 | 13.9-32.7 |
| Large | Very great or great importance | 26.4 | 12.0-45.8 |
| Midsize | Very great or great importance | 23.5 | 10.7-41.2 |
| Small | Very great or great importance | 16.6 | 3.6-41.4 |
| All respondents | Moderate to little importance | 10.1 | 4.7-18.4 |
| Large | Moderate to little importance | 18.5 | 6.3-38.1 |
| Midsize | Moderate to little importance | 11.7 | 3.3-27.4 |
| Small | Moderate to little importance | 0.0 | 0.0-15.3 |
| All respondents | Don't know | 1.1 | 0.0-6.2 |
| Large | Don't know | 4.3 | 0.2-20.7 |
| Midsize | Don't know | 0.0 | 0.0-8.4 |
| Small | Don't know | 0.0 | 0.0-15.3 |
| All respondents | Item Nonresponse | 66.5 | 56.4-76.5 |
| Large | Item Nonresponse | 50.7 | 31.2-70.1 |
| Midsize | Item Nonresponse | 64.8 | 46.6-80.3 |
| Small | Item Nonresponse | 83.4 | 58.6-96.4 |