Q19i. For those categories of accounting firms which you would not consider for NON-audit services, how important are the following accounting firm characteristics in explaining why?:
i. Expectations or requirements of shareholders, banks, lenders, or underwriters

Size of
Company
Question
Choices
Estimated
Percentage
95 Percent
Confidence Interval
All respondents Very great or great importance 19.3 11.5-29.4
Large Very great or great importance 25.2 11.0-44.9
Midsize Very great or great importance 17.6 6.7-34.5
Small Very great or great importance 16.6 3.6-41.4
All respondents Moderate to little importance 13.1 6.9-22.0
Large Moderate to little importance 19.7 7.3-38.9
Midsize Moderate to little importance 17.5 6.7-34.4
Small Moderate to little importance 0.0 0.0-15.3
All respondents Don't know 1.1 0.0-6.2
Large Don't know 4.3 0.2-20.7
Midsize Don't know 0.0 0.0-8.4
Small Don't know 0.0 0.0-15.3
All respondents Item Nonresponse 66.5 56.5-76.5
Large Item Nonresponse 50.7 31.2-70.1
Midsize Item Nonresponse 64.8 46.6-80.4
Small Item Nonresponse 83.4 58.6-96.4