Q9. How important was each of the following reasons for not changing your auditor of record?:
e. Stigma associated with changing the auditor of record

Size of
Company
Question
Choices
Estimated
Percentage
95 Percent
Confidence Interval
All respondents Very great or great importance 19.1 14.4-23.8
Large Very great or great importance 13.1 5.7-24.4
Midsize Very great or great importance 21.9 15.2-30.0
Small Very great or great importance 17.7 9.2-29.5
All respondents Moderate to little importance 77.6 72.6-82.7
Large Moderate to little importance 85.1 73.4-93.0
Midsize Moderate to little importance 74.3 67.1-81.4
Small Moderate to little importance 79.0 66.8-88.3
All respondents Don't know 1.3 0.3-3.5
Large Don't know 0.0 0.0-5.0
Midsize Don't know 1.5 0.2-5.4
Small Don't know 1.6 0.0-8.7
All respondents Item Nonresponse 2.0 0.7-4.6
Large Item Nonresponse 1.8 0.1-9.3
Midsize Item Nonresponse 2.3 0.5-6.5
Small Item Nonresponse 1.6 0.0-8.7